Jardeis

UGC & Brand Work

I create short-form content that performs, and understand why it performs. Across my own platforms and work for brands and organizations, I've generated 50M+ views by developing hooks, identifying trends, testing formats, and turning ideas into content people actually watch.

My work spans organic UGC, performance creative, cinematic brand storytelling, and social strategy.

Selected brands

Performance

Creative that performs

I approach social content as both a filmmaker and a strategist. From building my own audience to creating for startups and established institutions, I've repeatedly developed ideas that turn cultural moments, trends, and audience behavior into content people actually watch.

50M+

Views generated across personal, brand & organizational content

10M+

Views generated through content for ESAI

3K+

Audience growth for ESAI

1M+

Views across Duke University content I've created, contributed to, and/or appeared in

Featured brand work

Liquid I.V. | Tahanan | TORRAS

03 case studies

01 | Featured

Liquid I.V.

I.V. League | Back-to-School

Duke Dorm Tour

A fast-paced sophomore dorm tour designed as college content first, with Liquid I.V. integrated naturally into the environment and story.

Campaign
I.V. League | Back-to-School
Project type
Brand Partnership | Campus Campaign | Short-Form Social
Status
Ongoing Campaign · 2026

About the project

Selected for Liquid I.V.'s I.V. League, an on-campus creator campaign bringing the brand into everyday college life. I developed social-first creative around my experience as a Duke student, integrating Liquid I.V. naturally into content my college audience already watches.

The work balances structured brand messaging and product requirements with native college content, including concepts built around dorm life, campus routines, and the beginning of a new semester.

My role

  • Concept Development
  • On-Camera Talent
  • Filming | Production
  • Editing
  • Social Distribution

Creative process

Each piece moved from creative treatment to production and brand review, requiring the final creative to satisfy campaign messaging and product requirements while still feeling native to my existing college content.

02 | Featured

Tahanan

Brand Storytelling | Sponsored Social | Short-Form Film

Language, Identity, Home

A 60-second personal story that introduces Tahanan through cultural connection rather than a conventional product pitch.

Project type
Brand Storytelling | Sponsored Social | Short-Form Film

About the project

A personal story about language, identity, and being Filipino American. Rather than building the piece around a traditional product pitch, I centered the film on my own relationship with Tagalog and introduced Tahanan naturally within that story.

The goal was to create branded content that could stand on its own as a story first, while still giving the product a meaningful role within the narrative.

My role

  • Concept Development
  • On-Camera Talent
  • Storytelling
  • Filming | Production
  • Editing

Performance

10K+

Views on original Instagram collaboration

130K+

Views on Tahanan distribution

Creative subsequently used across Tahanan's organic and paid social distribution.

03 | Featured

TORRAS

OStand Q3 AIR

OStand Q3 AIR

Lifestyle cinematography and practical product demonstrations shaped into a single social-first narrative.

Product
OStand Q3 AIR
Project type
UGC | Product Storytelling | Sponsored Social

About the project

A cinematic product story built around a very real problem: I drop my phone constantly. I combined existing travel and lifestyle footage with original product cinematography and practical demonstrations to make the case feel like part of my everyday life rather than the subject of a traditional product ad.

The piece demonstrates the Q3 AIR's drop protection, magnetic functionality, and adjustable stand through real-world use while maintaining the pacing and visual language of my existing content.

The final creative combines cinematic footage from my life and travels with newly filmed product demonstrations, including phone drops, magnetic attachment, hands-free filming, and use of the adjustable stand.

My role

  • Concept Development
  • On-Camera Talent
  • Cinematography
  • Product Demonstration
  • Editing
Instagram Reel~60 secondsProduct IntegrationLifestyle CinematographyProduct DemonstrationBrand Collaboration

UGC work

05

UGC that people actually watch

Open to UGC partnerships and creator coaching

Most of my client work is UGC: content that lives on the brand's channels, opens on a hook, and has to earn the next three seconds. My UGC also doesn't only live on the brand's channels. I've built and run my own UGC accounts before, so I make content that performs on the brand's page and holds up on mine, across on-camera performance, talking-head pieces, product integration, and student-first creative. Brands I've made it for include Liquid I.V., TORRAS, Whiz, AR Academics, Niche, and ESAI.

I also coach creators on UGC: finding hooks that hold, developing concepts from a brief, and turning filming into something repeatable rather than luck. If you're a brand that needs UGC, or a creator who wants to get there, reach out.

Whiz

177K views | 10.5K likes
Trying To Smile Through It AllInstagram

Trying To Smile Through It All

A junior-year hook that opens on the weight of the SAT next week, five tests tomorrow, and three AP exams, then introduces Whiz's Road to 1600 personalized study plan as the way out.

Instagram

Short-form | Organic UGC | On-camera | SAT prep

AR Academics

123K views | 1.4K likes | 4K comments
How I Scored 5 on Every AP ExamInstagram

How I Scored 5 on Every AP Exam

A fast, student-first explanation of how AR Academics' live AP review lectures, recorded sessions, real-time questions, and focused exam preparation helped make difficult concepts easier to understand.

Instagram

Talking head | On-camera | AP exam prep

Niche

3.7M views | 17.4K likes
Applying For Scholarships, SimplifiedInstagram

Applying For Scholarships, Simplified

A story-first piece about searching for scholarships, with Niche introduced naturally as the place to find them.

Instagram

Short-form | Cinematic brand story

ESAI

2M views | 170K likes
The Application Nobody ExplainsInstagram

The Application Nobody Explains

One idea, three openings, cut vertical for the feed and built to hold past the first line.

Instagram

Short-form | Performance creative | hook-led

ESAI

10.4K views
What Nobody Tells You About ApplyingInstagram

What Nobody Tells You About Applying

A direct, unpolished take built around one piece of advice worth staying for.

Instagram

Talking head | Organic | unscripted

Professional social experience

ESAI | Duke University

Case study

ESAI logo

Marketing Intern | Content Strategy & Short-Form

2026 | present

ESAI is an AI-powered college and career platform backed by Mark Cuban on Shark Tank, founded by Forbes 30 Under 30 CEO Julia Dixon, and trusted by 750,000+ students.

At ESAI, I develop short-form concepts around emerging trends, student culture, platform-native formats, and audience behavior, then turn those ideas into content designed for social.

I run UGC for ESAI. I'm the one developing the ideas, filming, and uploading the videos, and I also coach the other creators who post for the brand: I tell them what to make, brief the concepts, and review their work so everything still sounds like ESAI.

My work has generated 10M+ views and helped grow ESAI's social audience by 3K+ followers.

I don't just execute briefs. I identify repeatable formats, test hooks and concepts, analyze what works, and iterate those learnings into future content.

What the role covers

  • Running ESAI's UGC pipeline
  • Creator coaching and briefing
  • Social strategy
  • Trend identification
  • Concept development
  • Hook development
  • Short-form ideation
  • On-camera content
  • Production
  • Editing
  • Performance analysis
  • Testing and iteration

10M+

Views generated

3K+

Audience growth

Featured pieces

Like WhatInstagram

Like What

515K views | 40.8K likes
Instagram

Short-form | meme-led hook

Plays on the overwhelm of applying to college, then points students to ESAI's essay help with a comment-to-DM call to action.

My Biggest Common App Essay TipsInstagram

My Biggest Common App Essay Tips

11.7K views
Instagram

Talking head | advice-led

A direct-to-camera piece walking students through the Common App essay, ending in a comment-to-DM prompt for help.

Your Sign To Apply For Scholarships NowInstagram

Your Sign To Apply For Scholarships Now

100K views
Instagram

Short-form | direct call to action

Urgency-first piece aimed at rising seniors, driving them to ESAI's free scholarship tool.

Results

  • 515K views on a single meme-led college essay piece
  • 100K views on a scholarship call to action
  • Repeat top-performing formats rather than one-off spikes
  • Hook variants tested per shoot

Case study

Duke University logo

Social Media Marketing Intern

2025 | present

I work with Duke University's social media team, helping develop and create short-form content for Duke's official social channels.

At Duke, I work at the intersection of an established institutional brand and a rapidly changing social landscape, helping develop ways for Duke to connect authentically with Gen Z and younger audiences.

I have created, contributed to, and/or appeared in more than 10 pieces of content for Duke University's official social media, collectively generating over 1 million views.

1M+

Collective views

10+

Pieces created, contributed to, or appeared in

Gen Z

Audience strategy focus

Strategy

  • Strategy focused on connecting Duke with Gen Z and younger audiences
  • Experience creating content while working within an established institutional brand
  • Translating a legacy brand into formats that feel native to modern social platforms

Selected Duke projects

No Two Paths Look The Same

No Two Paths Look The Same

213K views

My role | Concept, On-Camera (opening hook)

Built on a trend format to show the range of paths students take at Duke. One of Duke's most viewed videos.

View original post
Inside Collegiate A Cappella

Inside Collegiate A Cappella

200K views

My role | Concept, On-Camera, Filming, Editing

A behind-the-scenes look at my a cappella group, Duke Rhythm & Blue, showcasing Duke's arts community from the inside. I came up with the idea, filmed, and edited it. One of Duke's most viewed videos.

View original post
Welcome To Duke, Class Of 2030

Welcome To Duke, Class Of 2030

111K views

My role | Concept, Script, Filming, Direction, Editing

The regular decision announcement film for Duke Admissions. I came up with the idea, scripted, shot, directed, and edited it.

View original post
Matcha Around Durham

Matcha Around Durham

112K views

My role | Concept, On-Camera, Filming, Editing

Used the matcha trend to promote the Love Durham campaign, a Duke initiative supporting local businesses in Durham.

View original post

My own platform

Jardeis

I've applied the same instinct for story, attention, and platform-native creative to my own work, building an audience around cinematic short-form storytelling and generating tens of millions of views.

Building my own platform is how I stay fluent: I test formats, hooks, and ideas on my own channels first, then bring what works to the brands and organizations I create for.

14K+

Instagram community

15M+

Views on personal content

7M+

Accounts reached

3.3M+

Interactions

What I create

01

Organic UGC

Content designed to feel natural on a brand's social channels.

02

Performance Creative

Hook-driven short-form creative designed for paid social.

03

Cinematic Brand Stories

Elevated, story-first branded content.

04

Concept + Production

Ideation, scripting, filming, editing, and final delivery.

Enquiries

Have something worth telling a story about?

Let's make something people actually want to watch.

jardeiscreates@gmail.com